Try this for a simple answer: It’s not the most valuable knowledge you can have.

The more powerful choice is to identify, enhance and focus on your strengths, not weaknesses.  Why spend time trying to overcome shortcomings when you can immediately increase your effectiveness and productivity by capitalizing on your strengths and talents?  As your coach, a fundamental aspect of my role is to help you identify and maximize the use of your strengths, values, and priorities.

Creating change in self-defeating behaviors, responses and attitudes is a long-term project; beyond the scope of any training program, workshop, seminar or audiotape.  Generally, training programs do not take into consideration the uniqueness of your existing skills, motivation or commitment, and  do  not usually result in radical shifts in your thinking and actions.  And, rarely does training come with follow-up support for what you've heard or learned.
You generally go back to work, or go home, to an environment that hasn’t been turned on by the power of what you may have learned.  It’s pretty tough to keep your commitment to making necessary changes when you’re the only one who feels it. 

That is why coaching, with its unique structure of continued support, reinforcement, convenience and complete customization, can provide the powerful results missing from traditional forms of self improvement.  The coaching process supports you as you acquire new levels of learning, development, change, and achievement.  It is action -oriented and designed to propel you toward, and beyond, the goals you’ve identified as meaningful for you. 

Most simply, coaching bridges the gap between knowledge and practical application using proven principles to provide the long -term benefits you seek.  

The goals are powerful ones:

	identify and support your strengths;
	identify and remove sources of stress for you;
	create a high level of personal standards & boundaries of behavior - what you require, what you won't tolerate;
	shift perceptions, behaviors and responses to ensure your choices are the most informed and effective for you;
	invigorate your sense of capability, value and unique contribution in all you do.
	The result?  Through a process of discovery, goal setting and specific actions, the realization of extraordinary results.