If Bill Gates got on the elevator with you would you be tongue-tied or would you know exactly how to get him to say “Please call my office for an appointment!” ? That’s what a ‘wow’ elevator speech can do: clearly convey why someone should be excited to have met you and easy enough for anyone’s mom or dad to understand.

In this brief program, you’ll learn an easy formula to craft your ideal elevator speech along with the do’s and don’ts to make it work every time.